There are many captivating words that could be used to describe Andy Wirth, but none seems to be as appropriate as “champion.” His career, in fact, his entire life to this point, has been dedicated to the region he serves, the sports he supports, the disabled athletes he identifies with, and the environment he loves and wants to protect.
In 2010, Wirth was officially named CEO of the Squaw Valley ski resort in Olympic Valley, CA. After nearly 70 years under the direction of the Cushing family, he took charge and was immediately responsible for overseeing a $70 million upgrade to the resort. After only one year with Wirth at the helm, Squaw Valley rebuilt its reputation to regain status in the top 20 percent of the skiing industry.
Wirth has worked tirelessly to make the ski area one of the top tourist destinations in the world. He is also a major contributor to environmental and community service organizations in the Lake Tahoe area, with a focus on improving the area in general for the present and future.
Wirth was appointed to The Reno-Tahoe Airport Authority Board by the Reno-Sparks Convention and Visitor’s Authority in 2013; he was named chair of the nine-member board within two years.
According to their news release, his extensive experience in international resort management and partnership with various airlines to develop more flights for resorts in Utah, Colorado and Canada made him a perfect fit for Board.
Episode 11 of Season 4 for UNDERCOVER BOSS on the CBS Television Network was titled “Squaw Valley.” Andy Wirth, President and CEO of Squaw Valley and Alpine Meadows, ski resorts located in Lake Tahoe, went undercover as a member of the Ski Patrol team; a Snowboard Instructor; a Lift Mechanic; and as a member of the Terrain Park Crew.
Squaw Valley acquired Alpine Meadows, another mountain located in Tahoe, California in what Wirth considered a significant merger. However, it made his personal “hands-on” approach with both his guests and employees more difficult. He agreed to the TV show in an effort to see if things were running as smoothly as it appeared.
Wirth was also the recipient of the 2014 Citizen of the Year Award presented by Disabled Sports USA-Far West. The award recognizes an individual for outstanding support of Disabled Sports and the organization’s mission.
Andy Wirth is truly an Olympic Valley Champion!