According to a recent online article on foxnews.com, online reputation is especially important to celebrities and other high-profile people. This is why these people have a large staff devoted to managing their online profile. The article offered tips from celebrity manager, Jonathan Hay. He has collaborated with a lot of big names in the music industry, says the article.
The first thing that Hay suggests for good online reputation management is that people need to be bold when it comes to their brand. Even when there are scandalous rumors involved, a no-nonsense attitude toward reputation repair in needed, says the article. Hay says that people must stand behind their business and product.
No matter how hard a celebrity or business tries, there are always going to be false rumors floating around the Internet. Hay recommends that people be diligent about keeping their online Reputation Defender intact. The article says that businesses can set up in Google Alert, which will tell them any time their business is mentioned online. The sooner they know about a reputation problem, the quicker it can be resolved, says the article.
When a brand attack occurs, says Hay, it is imperative to find the source of the attack. Sometimes, it is necessary to file a law suit to stop the damage. Hay also recommends using programs like Bing Ads or Google Adwords to fix the problem, says the article.
Before an online reputation attack even happens, it is important to have a plan in place, says Hay. Businesses and individuals can use positive public relations news that will deflect the negativity. When the good outweighs the bad, the public is more apt to concentrate on it. This is the essence of good online reputation management, the article says.