Andy Wirth: Squaw Valley Ski Resort Strategy to Remain Competitive in the Industry

August 8th, 2016 by admin

Squaw Valley Ski Resort has remained competitive in the industry through offering world-class terrain for its skiing clients. Over the years, the company’s visitation to the North Lake Tahoe has slowed down due to some rivals in the area diversifying their activities into extensive resort amenities to survive.

To respond to the effect, Squaw Valley Resort has developed a plan that is consistent with the community’s core values of environmental stewardship and culture. After many meetings with this community to invite their opinions, consensus, and input, a plan that would create new jobs and support the area’s infrastructure was agreed.

The plan entailed expanding the villages at Squaw Valley. The whole process of expansion would include the establishment of a Squaw Creek Interpretive Park to offer miles of new hiking and fun bike trails, and the creation of a Mountain Adventure Camp to offer frivolous opportunities that match the mountain landscape including rock climbing, zip lines, and other adventure activities. The camp will also be an outstanding training facility for sportspersons. Learn more about Andy Wirth:

To the communities, the project will create more than 1,500 new job opportunities. The project will generate more than $25 million in yearly tax revenues benefiting the entire county of California.

Additionally, essential public infrastructural support services including schools and health institutions, roads improvement, environmental initiatives (removal of snow), and transit services will be offered. And as the president of Squaw Valley, Andy Wirth says, a project that protects the company’s legacy and benefits the entire community, is the best way to approach competitors.

About Andy Wirth

Andy Wirth is the Chief Executive Officer of Squaw Valley Ski Holdings based in California. He has spent the larger part of his career working in both the mountain resorts and the hotel industry.

He has worked for several other companies including Steamboat Spring Resort, Intrawest (a company that acquired Steamboat in 2007), and currently, he is the CEO of Squaw Valley Resort.

Andy Wirth earned his Bachelor of Science Degree from Colorado State University (USA) and a Masters from the Edinburgh University located in Scotland.

Posted in Andy Wirth, Business Executives

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