Archive for the ‘Advertising Industry’ Category

Commanding the World of Advertising Through Strong Leadership-The Story of Lori Senecal

Friday, September 29th, 2017

Lori Senecal is the embodiment of a well-rounded creative person. She is well known in the business circles as a creative and innovative woman. As the CEO and a name partner at Kirshenbaum Bond and Partners, she is expected to lead the company into a new and exciting era. The company will now be re-branded to Kirshenbaum Bond Senecal and Partners. This is a big move as there has not been a new name partner in the business in 22 years.

Lori Senecal believes empowering employees. She is a strong believer in igniting the entrepreneur in everyone around her. Lori seeks to put strategic conversations into place as the CEO. This is by providing opportunities for the management to discuss ideas with employees. On the 3% Conference, she mentioned that this makes the employees feel valued at the company. Strategic conversations empower. They provide a strong vision for the employees but let them come up with the solutions. The management only has to play a guidance role, but the employees are let to run wild with ideas and options.

Structured forums to discuss new and potential ideas are necessary, and Lori Senecal has excelled and provided the atmosphere for this. A big believer in technology which is driving change in every industry imaginable she has embraced technology and incorporated it into the daily operations of the company to increase efficiency and productivity.

Every once so often a standout employee emerges. They step up and bring change, and this is something important to recognize. In her career, Lori has been involved in some amazing campaigns. Kraft Mac &Cheese, Letgo, NBA2K just to mention a few are some that show how Lori works. Now her new position sees her taking on much bigger clients and responsibilities.

Experience and ability to cope with the pressure were some of her qualities that landed her the job as CEO. According to Ad Week, she currently sits at the helm of a company that has $700 million in billings from its clients and a staff of over 300 employees. Panasonic, BMW, and Diageo are some of the clients she is now responsible for. Lori Senecal I believe is just getting started and I am eagerly waiting to see what she does next.

Read: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0

Jose Borghi And The Point Of Advertising

Thursday, March 9th, 2017

These days, it is important for businesses to spread awareness about a product. People are not going to shop at or buy from a business they know nothing about. Even if they know that the business exists, they are not going to be that likely to visit the company if they don’t know hardly anything about it. This is why advertising is very important. People need to find a way to get people aware of the company. This is why they pay for spots so that people will see the advertising posted about the company so that they will know that it exists.

There is more to advertising than just telling people about the company and some of the products that it offers. People need to be told why they should buy the products from this [articular company. This is where Jose Borghi comes in. He is not only able to use different media to tell people about a company or a service, but also creative enough to talk people into buying the product. One of the reasons that creativity is important to an advertising campaign is that it communicates to the user that the business believes enough in the product to put a lot of thought and energy into the advertising campaign for the product.

One thing that is understood is that business owners rarely have time to do the advertising for themselves. This is one of the reasons that ad agencies are available. They can go to people like Jose Borghi and allow him to deal with the creative aspects of business which include advertising the company and the product. When the business and the company gets an effective advertising campaign. then they will see their sales increase when it comes to the items or services they are promoting.

With a good plan for advertising, people will be able to make a lot of sales to their business so that they will be able to put their profits towards something else. For one thing, Jose Borghi makes it possible for their clients to expand and offer new products and services for their customers. They will also attract new customers from their audience.

http://www.ecp.org.br/revista/entrevista/julho for more.

Jose Borghi: The Journey To Advertising

Wednesday, March 1st, 2017

In the formative years, a lot of children are faced with the question of what they want to be when they grow up. While some people would believe that children should be allowed to have a childhood, there are other people that understand that it is never too early to decide on a career. For one thing, life does not have to be hard and miserable. There are ways that people can live life to the fullest. One of the important aspects of life is holding the type of job that one wants. This would help people live a more fulfilling life.

One of the people who have found themselves in the career of their dreams is Jose Borghi. He has also had to think about to do as a career. For one thing, it can take time to figure out the type of career one wants. Another thing to factor in is that there are a lot of changes that people go through as they live their lives. Jose Borghi has found the type of career that he wants when he has seen a commercial. The commercial was awarded in Cannes. This has caused Jose Borghi to want to produce ads for companies.

At this point, he had to come up with a plan to get his business off the ground. For one thing, he did not have any financial backing. He had to start his business from the ground up with only the help of a few others. However, Jose has proven that where there is a will, there is a way. He has shown a lot of focus, passion and dedication to his craft. As a result, he has built an advertising company that has not only created a lot o fads, but has also gained the trust of many companies.Jose knows how to put together ads that are not only creative, but also represent the company that they are advertising for. This not only gets people interested in the company, but also generates a lot of income for the company so that it can move forward towards other projects.