Archive for the ‘Beauty Conscious’ Category

EOS Proves That Purpose Expansion Works

Wednesday, May 3rd, 2017

EOS lip balm is one of the most widely used products in the nation at this time. The company has earned several million dollars and expects to increase that number drastically by 2020. According to the cofounder’s comments about the company’s tactics, expanding on product purpose can help to sell many items. The company used a strategy that was unheard of by most lip balm manufacturers. It took something that had a single purpose and transformed it into something that had multiple purposes. The strategy may sound strange to some, but it is an excellently effective strategy.

The purpose of lip balm is to add moisture to dry lips. People use it when they have cracked lips and when they have bumps and other issues. Companies like Chapstick and Blistex saw no reason to get fancy with their product design because it did the job that they intended it to do, and the profits were reasonable. Chapstick reigned for many years because it was reliable and affordable. What EOS did was expand on an already effective product by making it even more effective. Instead of just creating something that moistened dry lips, EOS created something that enhanced the customer’s wardrobe and made that person happy, as well.

EOS designed orb-shaped containers that were 10 steps above the usual cylindrical containers. They created a design that was hard to resist and easy to create a buzz about. Furthermore, the company created colors and flavors that would boggle the mind and tickle the taste buds. EOS lip balm isn’t just an item that moistens one’s lips. It’s an experience that leaves an impact for a long time. Women flock to the website and their local Walgreens stores to buy the product. It flies off the shelves in no time. That’s why EOS projects massive growth over the next few years.

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How EOS Revolutionized the Lip Balm Game

Wednesday, March 29th, 2017

In a lazy market dedicated to the same-old boring design for decades, the most important evolution came in the shape of nothing other than an egg. Evolution of smooth, more commonly know as EOS, revolutionized the lip balm game, giving beauty-conscious women something to really rave over. But how did they succeed in taking over some of the most well-known lip care companies in the world?

The first thing EOS set out to do was create a relatable brand that appealed to to people on an emotional level. While most lip products are lost or left in pant pockets to be sent through the dryer, EOS developed a unique and easily distinguishable design. Not only does the spherical shape help the lip balm stand out against competing brands, but the natural taste and smell, the feel of the smooth packaging, and even the click upon opening and closing, allows the customer to utilize every sense.

Fortunately, what’s on the outside matches what is inside. Knowing that most people now sway towards healthier options, EOS decided to rely on organic ingredients for their products, all while maintaining a reasonable price. EOS sells at around $3 on eBay and Amazon. To ensure that their products were created in a healthy and positive environment, the founders of the brand decided to invest in their own equipment. Every EOS product made is made in the comfort and reliability of their very own factory. It’s no wonder their slogan is “the lip balm that makes you smile” considering its unavoidable radiance among its competitors.

In a digital age, ruled by social presence, EOS lip balm knew that in order to attract a substantial following they needed to contact beauty bloggers on YouTube, and popular celebrities. Miley Cyrus and Demi Lovato both spoke out about the product’s benefits, and seven years later, EOS stands at the top as one of the best lip balm brands worldwide.

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