Lori A Senecal is an advertising expert who currently serves the Crispin Porter & Bogusky, LLC. She is the global chief executive officer (http://adage.com/article/agency-news/lori-senecal-named-global-ceo-cp-b/297505/) of the company and has held the office since March 9, 2015. Her efforts at the firm have significantly assisted it to have international vigor. Senecal is devoted to ensuring that the all the departments of the company are harmonized so as to facilitate its global growth. She works in close cooperation with the chairperson of the agency, Chuck Porter. Before she was offered a job at the CP&B, Lori served as the MDC Partner Network’s CEO and still holds the position. She was also the president of the MDC Partner Network and she served from August 2014 to the end of 2015. Another enterprise that she headed was the Kirshenbaum Bond & Partners, which made her a partner, CEO, and president.
Lori played a key role in the development of new approaches and practices at the McCann Worldgroup. She was offered senior offices such as chief innovation officer and being the global director of content integration. Some of her roles at the company included heading accounts, creativity, and strategic planning. Senecal also has a position at the McCann-Erickson Worldwide’s New York-based flagship unit. The enterprise is one of the branches of the McCann Worldgroup.
In 2003, Lori assisted in the creation of TAG Ideation, which a company that primarily focused on young-adult marketing. She has exceptional knowledge of foreign accounts and data analytics. According to the New York Times, Senecal has been hired as a global director of accounts in enterprises such as InBev, Coca-Cola, Spint, Xbox, Molson, Nabisco, Applebees, Weight Watcher’s, Nestle, and Staples. In 2008, she was appointed by the McCann Ericson to serve as the New York office‘s president. She was the chief marketing officer of the DDB Worldwide Communications Group as from October 2005. Lori also worked for a unit of the McCann Erickson Worldwide, which is called TAG and its main aim was to conduct youth marketing. She serviced as the company’s co-managing director. The marketing guru was also appointed to serve as the McCann New York’s executive deputy president.
Senecal was one of the directors of the Advertising Council, and she was offered the position on April 17, 2015. In July 2014, the MDC Partners appointed her to serve as a director. Lori’s performance in the sector has been exceptional, and therefore, she has been offered several awards. They include the Quantum Leap Award for administration and innovation. The honor was sponsored by AWNY Game Changer Awards. Check out Lori’s Twitter account for more info.