There is no doubt about the coffee culture that exists for Organo Gold today. This is most definitely a culture that is composed of coffee drinkers that do not want what is found in a typical grocery store. These are more so novelty coffee shop drinkers. This is what Organo Gold reaches out to. Bernardo Chua knew when he created a coffee brand that contained a ganoderma mushroom ingredient that contained a healing agent that there was a limited crowd that he would attract.
Bernardo new that when he went into this that everyone would not exactly be on board. Bernardo Chua realized, however, that there was a coffee culture that existed inside of his company that would make this brand survive. He knew that there were people in place that we’re going to appreciate something that many other people that were satisfied with coffee from Starbucks or a typical grocery store would not exactly appreciate.
What Organo Gold has become is a brand of coffee that speaks to a generation of consumers that want something that does not fit into a box. They want a creative brand that challenges everything that they have ever known before. There were no coffee brands that contained healing agents before Organo Gold. This is something that is totally off the grid. It is something new and innovative, and that is the reason why it has managed to captivate so many consumers.
Bernardo Chua made a decision to utilize this creative spark as his marketing niche. His ability to connect with a coffee culture that often consists of college students and coffee shops and people that like poetry may have made him highly successful with the young millennial crowd. He did not have to conform to any type of standard to connect with his potential audience.
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