Archive for the ‘Fashion Expert’ Category

Fabletics Using Power of Crowd to Drive Sales

Friday, November 10th, 2017

Any brand that understands what its target audience is looking for would always become the favorite among the consumers. In the world of e-commerce retail and social media, the consumer market has become more transparent and fluid than what it was a few years back, and it has become essential for the companies to keep a close eye on what the customers feel about the brand. Even the smallest mistake or sign of complacency that brand shows can prove to be costly to the company. Customers leave reviews and feedback on the internet all the time, and it has a significant impact on other customers. If a brand is not living up to the expectations of the clients, the internet will get filled with negative reviews online in no time. People these days purchase everything online, and they do so after researching about which companies are providing excellent products and services and vice versa to get the maximum value for their money.

 

Fabletics is an athleisure brand that is relatively new on the market, but it has been able to reach to the top in a very short period mostly because of its customer-centric approach. The company listens to what the customers have to say about the brand and makes necessary changes in their product line, design, and the services accordingly. It helps Fabletics to provide personalized services to it are over a million customers. Fabletics has been able to give fierce competition to even substantial e-commerce retailers like Amazon due to its focus on quality and services and its patronage of the customers has been increasing at a massive pace since the very beginning. Fabletics knows how to leverage the power of the people and the crowd, and it does so by integrating technology to its core business machinery. Using Big Data to get its marketing and sales data has helped the company to know which product is working, and which isn’t. It also helps the company to know what is in demand, what the customers’ wants, and so on. Such accurate statistics has allowed Fabletics to make changes to its business practices in real time, getting the company the results they need to get consistent results.

 

Kate Hudson, a well-known Hollywood actress, and also the co-owner of Fabletics, says that she is involved in the company’s business policy-making process actively and uses the power of technology to ensure the business policies are working. Kate Hudson has also been able to introduce some of unique marketing policies including launching limited edition collection inspired by the design trends and fashion sense inspired by other celebrities, most recent one being the limited collection inspired by Demi Lovato. Such marketing policies have worked well for the company in increasing its sales and profits while helping the customers to get something new and unique at the price range that doesn’t bore a deep hole in their pocket. Customers can take Lifestyle Quiz at the company’s site to experience a unique and personalized shopping experience offered by Fabletics.

Black Friday week is still going strong! Shop the sale in stores and online. (Link in bio)

A photo posted by @fabletics on

Where Will Life Take Whitney Wolfe

Tuesday, October 24th, 2017

What She’s Done

Whitney Wolfe has a made a name for herself as the head of Bumble. Her work on the popular dating app has taken it beyond and above the opponents available on the market. Millions of people us e her Bumble app to communicate with each other, but there’s so much more she’s planning to do with this success. With a recent marriage and a new life on the horizon, it seems like Whitney Wolfe has plans for everything.

Her Wedding AtAmalfi

Whitney Wolfe’s recent decision to marry makes her so much more than what she was in the past. Before, she had proven herself through her work as an excellent software developer and she had proven herself capable of creating a company around her app. Now, she wants to begin a life as a wife and raise her own family. How she decides to balance between the two is going to be absolutely essential to how her world changes, but she’s already proving she understands how to make things work. With her new app Bumble BFF it seems like she’s intent on bringing change to her business as well.

What She’s Doing Now

Her app at Bumble is proving itself to be one of the most successful apps out there, but she wants to take Bumble beyond the world of dating and into the world of social media. She’s doing just that with her Bumble BFF social media app. It takes the same schematics of Bumble and applies it to meeting friends. Instead of the traditional approach of most social media, you meet people on Bumble BFF by swiping right if you like them and swiping left if you don’t. The quick and speedy experience offers something many people find missing.

Life Goes On

Whitney Wolfe is an adventurous woman and she’s all about letting her life take her where it will. With so many people out there trying to emulate her success, it’s clear she’s doing something right. The amount of time people spend trying to perfect their apps and bring them to market certainly gives you an idea of how successful Whitney Wolfe is. She has managed to beat just about everyone else in this business and her dating app is now number one. Those kind of numbers are rarely found anywhere else in any business.

Read More: www.nytimes.com/2017/03/18/fashion/bumble-feminist-dating-app-whitney-wolfe.html

Kate Hudson And Fabletics Continue On Their Path To Stunning Growth

Tuesday, August 29th, 2017

In the modern world, the crowd plays an integral part in the purchases of consumers. A large part of this are online reviews, personal recommendations, and marketing strategies and this is the reason for Fabletics phenomenal growth since 2013. Their customers are loyal, trust the brand, and their retention rate is high. Traditional marketing is no longer trusted by most consumers because it has become all about the reviews and the reputation of the company has become critical to consumers. Online purchases continue to soar due to genuine reviews regardless of pricing. This is causing companies to continue improving their search rankings in order to attract more consumers and improve their profits. Studies have confirmed the search ranking of a brand is now dependent on their reviews.

 

Fabletics take exceptional care of their customers and respond to all the online reviews left by their customers. They continuously raise the number of repeat customers which are predominately based on excellent reviews and referrals. Modern customers no longer believe what a brand says about themselves but in the opinions of customers who have purchased the brand and their experience. Fabletics actually places themselves in their customers shoes, understands exactly what they want, and provides the products to match their needs. This has given them an edge on their competition. Fabletics even offer a Lifestyle quiz designed to match the best gear for each customer and taking this quiz is definitely worthwhile.

 

Kate Hudson is the perfect representative for Fabletics athleisure brand. Her excellent taste and style in clothing combined with her empowerment as a woman made her the perfect choice for Don Ressler and Adam Goldberg to add to the Fabletics team. Her involvement in the inner workings of the company combined with her authenticity has improved Fabletics public communication, quality, and customer satisfaction. Just last year Fabletics saw an almost unheard-of growth of 644 percent. Kate Hudson has a lot of experience in online fashions, numerous resources, and appeals to the public.

 

Fabletics uses a data approach to their business so they know what their customers are saying on social media. This allows them to produce the right quantities and designs of their products. They have become experts at using modern technology as a force behind their business. The time frame behind their designs and actual production is only eight weeks. They use the personalized information they have retrieved to ensure their clothing meets the needs of their customers. The number of their retail locations continues to increase, their membership base continues to grow, and their celebrity partnerships have been excellent choices. Kate Hudson is proud of the work she has done with Fabletics and the reputation she has built as a savvy businesswoman. She does admit she is also an actress to her bones yet is looking forward to watching Fabletics continue to grow. This growth has a high appeal to the artist in her. Fabletics has a future that looks incredibly bright in a world where many companies have failed due to their strategies, intelligence, and Kate Hudson.

Wengie Makes Your Life Easier

Friday, March 31st, 2017

Would you like the perfect temperature water every time you take a shower? Wengie shows you how to instantly find your ideal water temperature in her YouTube video “10 Life Hacks You Must Try!” Of all of her life hacks in this video getting the water temperature right every time is my favorite.

 

Other useful tips she shares with viewers in this video include: using a razor to restore life to your sweaters, using a staple remover to easily get your keys on and off keychains, and how to cross out information so that no one can read what was written underneath it. She also shared tips on using a coriander to get rid of all of the cereal dust at the bottom of the cereal box.

 

Some of the tips she gave I previously used before even hearing her speak about them. For instance, using a Ziploc bag to protect documents or papers in your purse or bag, I already have done. However, she added that if you put a strong piece of cardboard in the bag first it will protect it even more by keeping it straight. Another tip I frequently use is putting items I want to bring with me near or under my keys so I don’t forget anything.

 

Another tip she suggests is to put your clothes on your bed to force yourself to put them away instead of piling up. This tip may works for me sometimes, but other times I throw all the clothes from the bed onto the floor instead of putting them away before bed. Also if you like to reuse shopping bags as trach bags Wengie lists two tips that help make your free bags less leaky and stay in place better.

 

To view this video and see “10 Life Hacks You Must Try” for yourself click on the link below.