Archive for the ‘Music Streaming Industry’ Category

Tidal Streaming Music App is Making an Upward Turn

Wednesday, April 19th, 2017

If you have been waiting to see what happens with the Tidal streaming music app before you signed up, there is great news. Even though this app started out on rocky terrain, things are finally looking up financially, and by way of exclusive content!

Shawn Carter, known to the rap world by Jay-Z, founded this company himself after leaving the rap scene. He had some trouble getting the app off the ground and building enough of a fan base to keep it afloat, especially since he had trouble holding on to executives.

Desiree Perez, the wife of Juan Perez, head of Roc Nation Sports has taken the lead with the Tidal streaming music app. Since Roc Nation Sports has stake in the Tidal streaming music app, Desiree knew she had to jump in and taken an executive approach before the company landed in serious debt.  Check this on

Perez owns her own successful business, and is well-known for her managerial skills, negotiation skills, and state-of-the-art accounting capabilities. She has worked with a lot of big names, including Beyonce, to book her stadium tours, and Rhianna, to land her deal with Samsung. She definitely has connections in the music industry and Tidal is the perfect place to take advantage of those connections.

Thanks to Perez, Tidal has landed some seriously strong contracts for album exclusives. The exclusives being released for the spring of 2017 include Beyonce, T.I., Rihanna, and Kanye West. For more updates from Perez, click on

Not only have they landed some multi-million dollar contracts, they have also brought in more than one million people to sign up as trial users since February. Of course these trial users will convert to long-term customers. At $9.99 per month, this will translate in to serious cash flow for the Tidal company.

Interestting story here.

The Future of Tidal

The future of Tidal is not certain, especially given the rumors that have been flying around. According to the multiple rumors, Jay-Z has been noted as saying that he would sell to a corporation if they brought enough money to the table.

Since Perez is quoted as saying “the company will be around for a long time to come,” the future seems to be a little up in the air right now. Check also