Archive for the ‘Shea Butter’ Category

Shea Butter: A Little Something for Everyone

Tuesday, May 17th, 2016

Born from the nut of the shea tree that grows in the savannas of Western and Central Africa, shea butter has been used for thousands of years for its skin nourishing qualities. Its use was first recorded among the ancient Egyptians where it was the beauty secret of Egypt’s most admired royalty. Demand for the product was so high that caravans would travel from thousands of miles away to deliver it to nearly every corner of Africa.

Shea butter is packed with a rich cocktail of nutrients. Its five essential fatty acids make it an excellent daily moisturizer. Vitamins A and E, along with antioxidants and anti-inflammatory properties, have been demonstrated to alleviate a variety of skin conditions such as eczema, psoriasis, rosacea, dermatitis, as well as helping to treat insect bites and minor cuts and burns. Its concentration of vitamin A has also been shown to boost collagen production in the skin, diminishing the appearance of stretch marks and wrinkles, leaving skin with a youthful and radiant glow.

Eu’Genia Shea brings this treasure from West Africa to you. Started by Former Wall Street analyst Naa-Sakle Akuete, Eu’Genia Shea is named after her mother, Eu’Genia, who uses the recipe of her mother, a Ghanaian midwife who went by the nickname Grandma Sunshine. This raw and unrefined shea butter is supplied by all-female cooperatives in northern Ghana, where the women are given opportunities to earn above-average wages and job training.

Eu’Genia Shea has three different formulas you can choose from: Everyday Shea Butter, Pregnancy Strength Shea Butter, and Dermatological Strength Shea Butter. All formulas come in your choice of two sizes: 1.6 oz. and 12 oz. tins.