Archive for the ‘Technopreneur’ Category

The Story Behind Techstyle Fashion Group

Wednesday, November 1st, 2017

TechStyle Fashion Group is a company that manages several consumer goods websites. They are a membership-based company and sell clothes, beauty products, and accessories such as shoes. It was co-founded by two business partners, Adam Goldenberg and Don Ressler. When they started the company they both admit they knew little to nothing about fashion. They did know, though, how to learn about it and how to release products that consumers want.

Adam Goldenberg became an entrepreneur at a very young age. He was just 15 years old when he founded his first company, Gamers Alliance. This was an advertising network that was specifically for gaming websites. In 1999 he sold Gamers Alliance to Intermix Media. When the sale was completed he dropped out of high school and joined Intermix as their Vice President of Strategic Planning. When he was just 20 years old he was named Chief Operating Officer of the company.

Don Ressler was also a young entrepreneur. He developed a successful website called FitnessHeaven.com which he also sold to Intermix Media, in his case in 2001. He had also developed the ability to raise capital which he had done for a number of different online companies. He said it was this experience which made him feel comfortable entering the world of online fashion.

Ressler and Goldenberg met while both worked at Intermix. They soon became friends and then business partners. The first online company they launched was Intelligent Beauty in 2006. They went on to launch other online fashion companies. They focus their companies on offering a trendy and comfortable way to shop. They also offer personalized service at their companies by having a system in place that really gets to know each customer.

One of their biggest hits is JustFab. This is a membership-based online clothing company that offers clothing that is high quality, fashionable, and affordable. Each month members receive a box of athletic clothing and accessories that have been personalized to what they have shown they like. JustFab also offers tutorials on how to mix clothes together so that the members feel confident in their look.

In addition to offering clothing Techstyle Fashion Group takes social responsibility seriously. Both Goldenberg and Ressler have donated to many causes. This has included community gardens and other events to make peoples lives better. They also support the Cinderella Project which is an organization that provides free prom dresses to young women that come from low-income households.