Tidal streaming music app, founded by Jay-Z, has been in the shadows for quite some time. Thanks to Desiree Perez, it is now cutting its own path into the multi-million dollar music streaming industry. Recently, Jay-Z has attempted to put the app on the music industry map, but the turn-over in executives and reorganization of management, the company has been held back.
The tracks available on Tidal have been very limited until Perez took center stage. The service has been primarily focused on their pre-existing content and a limited category base. Recently, they have managed to add Tidal Discover, a list of new releases, Tidal Rising, a group of new artists that are rising fast, and Tidal X, which provides amazing exclusive live music. Related story on templeofthecave.com.
Who Is Desiree Perez?
Desiree Perez is an amazing business woman and manager. She works with various companies and music artists to market tours, book locations, and boost album sales.
She is married to Juan Perez, the head of Rock Nation Sports. She is well-known for making smart business deals and rescuing sales in situations that most people find hopeless.
Desiree Perez is well-known for her business skill set and her ability to market to a wide audience. Her part in helping Tidal rise to the top is to draw in curiosity, which entices new members to sign up. She also has connections in the music industry, which gives her access to artists that Jay-Z could not get to. Check Dez twitter.com page.
Her negotiation skills and business sense allow her to work with people and maintain a strict budget, which is needed to get this app off the ground successfully.
Tidal’s Uncertain Future
Tidal streaming music app has an uncertain future. Since the app did not take off the way Jay-Z initially anticipated, he has not seen a significant enough return on his investment. Because of this, it is rumored that he would be amenable to selling to a corporation, if an offer is made.
Be sure to click https://www.crunchbase.com/person/desiree-perez#/entity to have a peek on Perez recent activites.