The intriguing area of technology, plus the trendy area of fashion, from the genesis of their beginning, are two areas of inventiveness that have seen many changes. Both of these fascinating areas have evolved next to each another. In the span of the technically innovative 1970’s, a new machine started to become popular. It was a novel creation – a hi-tech item for spreading music, recognized by the colloquial name “boom box.” Patrons were immediately drawn to this new invention as it allowed the user to have a transportable item with which to bring music easily to others, and in addition to make the music very mobile. This gave the consumer the opportunity to carry their music out to a party or perhaps while on a stroll inside their neighborhood. When the 1980’s rolled around, the gadget became repeatedly displayed in broadcasts television and within theaters, in conjunction with dancers and their trendy new styles. Into the next decade, the 1990’s, there was a massive advancement to where the gadget was now small enough to be secured to a belt, privately experienced with personal headphones. Within only ten years, the gadget had condensed even more in size, no longer required moving parts, and now could be carried inside of a pocket. Most patrons know this development in the gadget’s size was frankly influenced by fashion.
Customers can see now that innovative technology is being connected to fashion in a variety of ways. Many creators of fashion have fashioned outfits that are intended to look after the wearer and be stylish at the same time. An excellent example of a pairing of technology with fashion is the use of an airbag worn on the user’s neck. This airbag construction blended with a garment is useable by an owner when riding their bike; should the rider fall from the bike, it inflates and their neck is protected.
Gadgets that are combined with fashion and technology are the source of revenue for CEO and builder of Burch Creative Capital, Mr. Chris Burch. Chris is a supporter of a number of enterprises that mix fashion and technology. Mr. Burch is a well established “power brander.”
He makes use of his history of promotions and branding by expanding a variety of garments, mixed with technology. Chris made Eagle’s Eye from a $2,000 fund, growing to a $165 million enterprise.