Commanding the World of Advertising Through Strong Leadership-The Story of Lori Senecal

September 29th, 2017 by admin
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Lori Senecal is the embodiment of a well-rounded creative person. She is well known in the business circles as a creative and innovative woman. As the CEO and a name partner at Kirshenbaum Bond and Partners, she is expected to lead the company into a new and exciting era. The company will now be re-branded to Kirshenbaum Bond Senecal and Partners. This is a big move as there has not been a new name partner in the business in 22 years.

Lori Senecal believes empowering employees. She is a strong believer in igniting the entrepreneur in everyone around her. Lori seeks to put strategic conversations into place as the CEO. This is by providing opportunities for the management to discuss ideas with employees. On the 3% Conference, she mentioned that this makes the employees feel valued at the company. Strategic conversations empower. They provide a strong vision for the employees but let them come up with the solutions. The management only has to play a guidance role, but the employees are let to run wild with ideas and options.

Structured forums to discuss new and potential ideas are necessary, and Lori Senecal has excelled and provided the atmosphere for this. A big believer in technology which is driving change in every industry imaginable she has embraced technology and incorporated it into the daily operations of the company to increase efficiency and productivity.

Every once so often a standout employee emerges. They step up and bring change, and this is something important to recognize. In her career, Lori has been involved in some amazing campaigns. Kraft Mac &Cheese, Letgo, NBA2K just to mention a few are some that show how Lori works. Now her new position sees her taking on much bigger clients and responsibilities.

Experience and ability to cope with the pressure were some of her qualities that landed her the job as CEO. According to Ad Week, she currently sits at the helm of a company that has $700 million in billings from its clients and a staff of over 300 employees. Panasonic, BMW, and Diageo are some of the clients she is now responsible for. Lori Senecal I believe is just getting started and I am eagerly waiting to see what she does next.

Read: https://www.nytimes.com/2015/05/24/business/lori-senecal-on-coaching-when-the-bar-is-high.html?_r=0

Posted in Advertising Industry

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