Fabletics Using Power of Crowd to Drive Sales

November 10th, 2017 by admin
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Any brand that understands what its target audience is looking for would always become the favorite among the consumers. In the world of e-commerce retail and social media, the consumer market has become more transparent and fluid than what it was a few years back, and it has become essential for the companies to keep a close eye on what the customers feel about the brand. Even the smallest mistake or sign of complacency that brand shows can prove to be costly to the company. Customers leave reviews and feedback on the internet all the time, and it has a significant impact on other customers. If a brand is not living up to the expectations of the clients, the internet will get filled with negative reviews online in no time. People these days purchase everything online, and they do so after researching about which companies are providing excellent products and services and vice versa to get the maximum value for their money.

 

Fabletics is an athleisure brand that is relatively new on the market, but it has been able to reach to the top in a very short period mostly because of its customer-centric approach. The company listens to what the customers have to say about the brand and makes necessary changes in their product line, design, and the services accordingly. It helps Fabletics to provide personalized services to it are over a million customers. Fabletics has been able to give fierce competition to even substantial e-commerce retailers like Amazon due to its focus on quality and services and its patronage of the customers has been increasing at a massive pace since the very beginning. Fabletics knows how to leverage the power of the people and the crowd, and it does so by integrating technology to its core business machinery. Using Big Data to get its marketing and sales data has helped the company to know which product is working, and which isn’t. It also helps the company to know what is in demand, what the customers’ wants, and so on. Such accurate statistics has allowed Fabletics to make changes to its business practices in real time, getting the company the results they need to get consistent results.

 

Kate Hudson, a well-known Hollywood actress, and also the co-owner of Fabletics, says that she is involved in the company’s business policy-making process actively and uses the power of technology to ensure the business policies are working. Kate Hudson has also been able to introduce some of unique marketing policies including launching limited edition collection inspired by the design trends and fashion sense inspired by other celebrities, most recent one being the limited collection inspired by Demi Lovato. Such marketing policies have worked well for the company in increasing its sales and profits while helping the customers to get something new and unique at the price range that doesn’t bore a deep hole in their pocket. Customers can take Lifestyle Quiz at the company’s site to experience a unique and personalized shopping experience offered by Fabletics.

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Posted in Fashion Expert, Fashionable Products

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