How EOS Revolutionized the Lip Balm Game

March 29th, 2017 by admin

In a lazy market dedicated to the same-old boring design for decades, the most important evolution came in the shape of nothing other than an egg. Evolution of smooth, more commonly know as EOS, revolutionized the lip balm game, giving beauty-conscious women something to really rave over. But how did they succeed in taking over some of the most well-known lip care companies in the world?

The first thing EOS set out to do was create a relatable brand that appealed to to people on an emotional level. While most lip products are lost or left in pant pockets to be sent through the dryer, EOS developed a unique and easily distinguishable design. Not only does the spherical shape help the lip balm stand out against competing brands, but the natural taste and smell, the feel of the smooth packaging, and even the click upon opening and closing, allows the customer to utilize every sense.

Fortunately, what’s on the outside matches what is inside. Knowing that most people now sway towards healthier options, EOS decided to rely on organic ingredients for their products, all while maintaining a reasonable price. EOS sells at around $3 on eBay and Amazon. To ensure that their products were created in a healthy and positive environment, the founders of the brand decided to invest in their own equipment. Every EOS product made is made in the comfort and reliability of their very own factory. It’s no wonder their slogan is “the lip balm that makes you smile” considering its unavoidable radiance among its competitors.

In a digital age, ruled by social presence, EOS lip balm knew that in order to attract a substantial following they needed to contact beauty bloggers on YouTube, and popular celebrities. Miley Cyrus and Demi Lovato both spoke out about the product’s benefits, and seven years later, EOS stands at the top as one of the best lip balm brands worldwide.

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