Posts Tagged ‘Steve Lesnard’

Steve Lesnard’s 2 Key Principles In Digital Marketing

Wednesday, February 6th, 2019

The entertainment and tech world is now dominated by the rise of digital goods. With the rise of digital goods comes the rise of digital marketing. In order to successfully market a product, it is common knowledge to always think about the needs of the customers and how the product adds value in customer’s lives. Steve Lesnard has two principles that he follows on digital marketing success.

  1. “Keep it simple and make it memorable”

Keeping things simple is the reason why Apple managed to bring huge success to its iPod product line. How could a campaign that says “10k songs in your pocket” appealed in the demographics of young people back then? Apple’s strategy is simple yet effective. It let its target market to know what real value can their product add in real life. They let their target market know right away that their product can let them carry music in their pocket so they can listen to it on the go.

This simple strategy let them simplify their products and highlight the best innovative and relevant features. Years after, Apple is still using this classic strategy to its full potential while giving a reason for their customers to upgrade. This time, it is used on their Apple Watch products. The Apple Watch appeals to people who want to stay connected even if they’re away from work. In the latest iteration of the product, the added ECG feature is expected to attract older audiences because of its health benefits. Steve Lesnard also highlights how giving the consumers a sense of unique experience is a beneficial thing for a product.

  1. “Bring it to life to make it real”

Effectively marketing the benefits of your product would be useless if the product cannot make these claims possible. Questions like “will this product look good on me?”, “is it easy to use?” , and “will it make my life easier?” are good questions to start with.

The consumers must know that your product can work well with their lifestyle, and you need to show them that it would. Using video advertising is one of the most effective ways to show this. Steve Lesnard believes that showing the right context in a video is an opportunity to highlight the best feature of the product. Consumer testimonies are also good boosters to show how your product will affect the consumer’s life positively. For more information, visit: